Boost Your Website Traffic and Get More Clients Using SEO For Lawyers

Search Engine Optimization Is An Essential Element Of Your Marketing Strategy For Every Successful Legal Practice.

82% of business owners see SEO as a more effective advertising method. Why? Because it's organic, and people trust organic search results more than advertising.

Each SEO campaign conducted as a part of online reputation management strategy, requires a strategic approach to setup and optimization. Still, once you've reached optimal rankings, you get more leads to your practice daily. Can paid ads give you the same results? Only with paying several dollars or more for each click.

Consumers search online for legal advice.

According to a recent article in the National Law Review, 96% of people seeking legal advice use a search engine in their research process, and 74% of consumers visit a law firm's website to take action. Is your website built for lead conversion?

of people searching online will NOT look past the top 10 search results

Most online clicks go to the top 10 results on Google. This means that if your content doesn't reach the top of Page 1 on Google, it isn't being looked at. Is your content marketing strategy optimized for getting clicks?

Will hire the very first attorney that they speak with

More and more competition is saturating the online arena for legal advice. Getting in front of the right audience when they are searching for your help, will help you beat out your competition and win more qualified clients.

Reputation Rhino is a New York SEO agency specializing in SEO for Lawyers. We will help your legal practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls from prospective clients, and generate leads.

Did you know the top 10 organic search results receive 89% of all clicks?

SEO marketing for attorneys has become increasingly competitive, and you want your practice to be noticed. A recent marketing study showed that 72% of potential clients hire the first attorney they speak with. Choose an experienced law firm SEO agency to help you achieve and maintain top Google rankings

Search Engine Optimization (SEO) for Lawyers is the process used to enhance the online visibility of your practice to increase targeted traffic, achieve top rankings on agreed-upon keywords, and increase calls, leads, and inquiries from website visitors.

Keyword research, on-site optimization (optimized design, user experience, content quality/relevance, information architecture), technical SEO (structured data, meta tags, site speed), offsite optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to be successful for your law firm Website.

GET YOUR CONTENT TO THE TOP OF PAGE 1

Lawyers SEO has evolved to become a powerful and effective digital marketing strategy to attract new clients in every local market.

SEO works to improve and optimize online content to rank higher on different search engines.

To improve the organic presence of your Lawyers Website on Google and other search engines, our award-winning SEO company offers a range of services, including the following:

Improve your legal SEO with a straightforward, strategic process.

To rank for service-related searches, you need help from an experienced team who know how to do SEO for Lawyers websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. 

SEO helps put your business in front of your prospective clients when they are looking for the services you offer and the path from Website visit to lead to appointment booking call all be accurately and reliably measured with available online tools.

In addition, lawyers have special self-regulatory requirements that do not apply in other industries. For example, in the State of New York, Rule 1.0(c) of the New York Rules of Professional Conduct defines computer-accessed communications as any electronic communications made by or on behalf of a lawyer or law firm, including:

A New York attorney or law firm SEO agency is required to pre-approve any advertisement, including websites, and they must retain a copy of the website for at least one year. A copy of the contents of any website are required to be preserved upon the initial publication of the website, upon any major redesign, or upon a meaningful and extensive change in the content, according to Rule 7.1(k). According to Rule 7.1(e), a testimonial or review posted on an attorney website cannot be false or misleading, the information must be able to be factually verifiable, and it must include a disclaimer that says "Prior results do not guarantee a similar outcome.“

In May 2016, The NJ Supreme Court Committee on Attorney Advertising issued a warning about “Super Lawyers,” “Rising Stars,” Best Lawyers,” and similar designations, requiring a special disclaimer and appropriate context and limiting how attorneys and law firms may promote themselves online.

Wouldn’t be nice to find SEO companies that knows all this? This is precisely the job of any SEO consultant for lawyers, like us. Make sure you reach out today!

To improve the organic presence of your construction website on Google and other search engines, our award-winning SEO company offers a range of services including the following:

Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated legal SEO company will make to your legal website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

• HTML code repair
• Improve internal linking
• Quote and underline keywords in content area
• Review of content on page with proximity and prominence factors.
• Incorporate title, description, and keywords to each important page.
• Sitemap creation and submission (ROR, XML, TXT)
• Check and repair broken links
• Web page and image Optimization
• Meta tags analysis and keyword density
• Integrate customer and user feedback form on website, etc.

We evaluate conversion ratios and SEO effectiveness using these metrics:

• Total number of inquiries and inbound emails originating from organic search
• Total number of unique visitors generated through organic search

According to Search Engine Watch, 90% of Internet users choose a business on the first page of search results. Lawyers SEO marketing has never been more vital as a way to book more consultations with qualified clients and take your legal practice to the next level. Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your marketing engine, especially on the local level.

Local SEO requires more than verifying a Google Maps listing and calling it a day. 

You need to have a review generation strategy in place so you can acquire positive reviews attorney review sites including Lawyers.com, Avvo, Super Lawyers, Best Lawyers, and more, and remain at the top of Google’s local Map Pack.

Online reviews are more important than ever, and no one understanding Online Reputation Management better than Reputation Rhino. According to the Clio 2017 Legal Trends Report, 62 percent of legal services consumers get a referral from a friend, family member or another attorney, but what do you think they do after they get the referral? They check Google.

Trust but verify, right?

88 percent of legal consumers consider an attorney’s “reputation” one of the top two hiring factors. “Ninety-five percent of consumers said that reviews help them determine which attorney to hire,” according to a product manager at Martindale-Hubbell focusing on ratings and reviews. “Of that group, 83 percent said they check reviews as the first thing that they do in finding an attorney.”

Master the details of online reputation by clicking on the link here.

Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced legal SEO company on your side. Increasing your search rankings will increase revenue for your legal practice.

Before we start implementing a new project for a new legal SEO client we need to first understand your current performance and the gap between your business and your top competitors. Just so you may better grasp our motivation and objective, here is a comprehensive guide that serves as a one-stop solution for business review management.

Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of your Legal SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.

By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.

Reputation Rhino is a New York SEO company specialized as an SEO consultant for Attorneys and Law Firms. We will help your firm increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads.

Reputation Rhino's Team of Award-Winning SEO Experts will help you increase your online traffic to acquire more qualified clients.