Boost Your Client Portfolio with the Right SEO Strategy For Financial Advisors & Consultants

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Did you know there are over 700,00 U.S.-based online searches for financial advisors? Financial Advisors have seen the market for clients become increasingly competitive.

By optimizing your website with the Top SEO keywords for financial advisors, you are leveraging your audience and attracting more leads from online searches to complement your referrals and traditional advertising methods.

According to a recent Investopedia survey, 65% of affluent millennials surveyed said they trust financial advisors, compared to only 58% of Gen Xers. Trust is built on consistent, credible, quality online content.

To define why clients should trust you with their wealth management and growth, turn to an effective SEO marketing strategy to get you in front of them online. SEO has become incrementally essential to master to receive the highest ranking in search results in a competitive marketplace.

What is SEO for Financial Advisors?

Search Engine Optimization (SEO) for Financial Advisors is a powerful and strategic digital marketing campaign to enhance your services' online visibility. It is designed to attract new and repeat clients by working to improve and optimize online content that outranks your competitors on Google and other search engines.

Your investment firm must show up in searches – especially locally. If potential clients are receiving a referral from a friend or another financial professional, they must have a clear path to find you online.

SEO helps put your business in front of potential clients with a clear path from search results to website visits, followed by a call or consultation.

Our Search Engine Optimization (SEO) strategies for financial advisors are crafted to hoist up your firm's online visibility by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more calls, inquiries, and booked financial services.

And if you think you don’t need SEO for your investment firm, you’re wrong.

SEO marketing has continued to become increasingly competitive for financial advisors. In 2015, according to an IPSOS study, 48% of Millennials said they would be open to switching to another financial services company because they have an appealing online & mobile presence. You must stay up-to-date with digital marketing tools to gain their trust and business.

By specifying and differentiating yourself from the competition in your area, you can ensure that your firm won’t be left at the back of the pack!

Traditional marketing relies on the idea of “let the customer come to you” and is very hard to measure, whereas SEO puts your investment firm in front of prospective clients when they are actively searching for the services you offer.

Before Google's surge, business owners would purposely name their business, starting with the letter ‘A’ to be at the top of the phone book–which was the popular way to locate businesses.
These days, search has by far replaced the phone book. If your business is buried on page 5 or 6, it resonates much the same way being in the middle of the back of the phone book would–you’re lost.

SEO is the modern method of getting to Page 1 and influences the path prospects take from website visits to leads, appointments, to booked service.

In addition, Financial Advisors have special self-regulatory requirements, like advertising approvals, books and records maintenance requirements, and social media limitations that do not apply in other industries.

State securities laws and FINRA require securities firms to supervise, record, and maintain records of all employees’ business communications — including those disseminated via social media. Firms may not establish a link to any third-party links or data feeds that the firm knows contain false or misleading content.

As marketing trends have changed and evolved over the years, so have the tactics and tools modern financial advisors must use to stay top-of-mind to their clients.

To improve the organic presence of your financial firm website on Google and other search engines, our award-winning SEO company offers a range of services, including the following: https://www.reputationrhino.com/seo/

On-Page Optimization

The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated insurance SEO company will make to your investment firm's website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

• HTML code repair
• Improve internal linking
• Quote and underline keywords in content area
• Review of content on page with proximity and prominence factors.
• Incorporate title, description, and keywords to each important page.
• Sitemap creation and submission (ROR, XML, TXT)
• Check and repair broken links
• Web page and image Optimization
• Meta tags analysis and keyword density
• Integrate customer and user feedback form on website, etc.

Off-Page Optimization

Off-page optimization is how our renowned SEO company will improve your website's authority through external activities to help Google and other search engines recognize your site as high quality and authoritative.

Examples of off-page optimization activities include:

• Local Submission
• Business Listings
• Search Engine submissions
• Directory Submissions
• Article submissions
• Blog post submissions
• Press release submissions
• Link building – one way, two way, three way
• Creation and Submission of RSS Feeds
• Bookmarking and tagging
• Create profile pages

Google Analytics can track anything dealing with referring sources and keywords through lead conversion. By using Google Analytics, we can determine the following:

• Total number of unique visitors to the website
• The number of enquiries or leads generated by our activities
• Referring source for site visitors along with keyword identification
• User demographics
• Goal setting and tracking drilling down to conversion ratio.
• Average page views per unique user
• Cost Per Click against organic search generated visitor conversions

We evaluate conversion ratios and SEO effectiveness using these metrics:

• Total number of inquiries and inbound emails originating from organic search
• Total number of unique visitors generated through organic search

Local SEO has never been more vital to financial advisors. According to recent studies, 90% of internet users choose a business on the first page of search results. Online SEO marketing has never been more critical to the success of a financial advisor with an emphasis on search engine results.

Social media marketing is great for referral traffic and increasing your overall brand footprint, according to the National Association of Personal Financial Advisors, which found that 62% of millennials are getting their financial advice online or from social media. Still, as part of an overall marketing strategy, search engine optimization is the fuel that powers your investment firm’s revenue forward, especially on the local level.

Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need a review generation strategy to acquire positive reviews and remain at the top of Google’s local map pack.

Online reviews are expressly more critical now. As next-gen investors come into wealth and seek financial planning services, they will use the same digital means to find those advisors the same way they would find any other product or service. In fact, according to a new study from the Spectrem Group, only 4% of millennials chose "comes with a strong recommendation from trusted family/friends," showing that most are seeking information from online searches and reviews.

With a strong SEO campaign and content strategy, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.

Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.