Give Your Institution Of Higher Learning A Head Start with Reputation Rhino

Improve Your Ranking and Land the Best Student Candidates

Competition among private schools, colleges, and universities is intense. Declining enrollment, rising costs, campus advocacy targeting racial and economic inequalities, reductions in fiscal support from state and federal sources, increased competition in online education in our post-COVID world –especially for graduate and certification programs– have added to the challenges colleges and universities already face to attract new students and engage alumni and donors.

Online reputation management for education includes…

• Generate positive press, reviews and content to boost organic search results
• Monitor and manage reviews
• Suppress negative content

Online reputation management for education matters. Colleges and universities with negative reviews and low rankings are suffering. And those without active reputation management strategies aren’t far behind.

Position Your School as a Leader and Attract

Top Students with Online Reputation

Management!

Our online management solutions use a mix of social media management, strategies on how to beat the competition, and effective content monitoring while suppressing or removing negative content and promoting positive content. 

Attract students from your target demographic every single admissions period.

A school that takes the time to use Google to their advantage will see a major increase in new traffic, leads, and overall higher retention rates. Our services will position your school or university’s unique campus life, offerings, and overall value while positively impacting your admissions with an influx of top-notch students.

MAKE A STELLAR FIRST IMPRESSION

To repair your online image, having a clear reputation management strategy in place is imperative. One that allows you to handle a negative review promptly by demonstrating the positive side of your brand for all to see. To fully understand online reputation management for education, it helps to envision it in action. For example, any negative online review about your university should be met with:  

Acknowledge the reviewer’s discomfort or dissatisfaction as quickly as possible, on the same forum where the criticism appeared

Next, thank the reviewer for their feedback and for sharing their experience. Show gratitude for this information, making it known that you will be using their input to improve your institution, customer service, business processes, etc.

Even if you don’t feel regretful, taking responsibility and expressing regret that someone is dissatisfied will go a long way in diffusing their anger and reducing the impact of the negative review.

Tell the reviewer how you intend to proceed, the changes you intend to make, or the solution you intend to find. Follow up with a reasonable outcome to resolve the issue.

Does a university’s rankings matter to prospective college students? Yes and no. It depends on what type of students you’re targeting. Those college rankings are created using some hard facts, like tuition and graduation rates. But there’s more–as much as 20% of your university’s ranking is based on reviews.

Not only are prospective students turning to online reviews when making their decision about college, but other platforms such as social media also play an integral role in their vetting process. People aged 18 to 29 are the largest demographic of social media users. Whether you’re targeting college-age students or the parents of young children, that’s your target market.

 Private institutions make up 25% of the U.S.’s K-12 schools. And yet, they serve only 10% of all K-12 students. That leaves room for growth, and again, lots of competition. And what are private schools using to compete? Their reputation.

The top two reasons parents choose private schools are discipline and the learning environment. Private schools can advertise and highlight these benefits; however, online reviews from current and former students are what matter most to prospective families.

Monitoring is essential to effective online reputation management for education, but it is only the beginning of an effective online reputation management strategy.

A crucial component of online reputation management is the suppression of negative content and promotion of positive content – whether it is reviews, local or national news stories, blog and influencer posts, social media, or more–we know how private education, colleges, and universities gain greater control and influence. Our strategies are proven to boost rankings and gain attention.

We use a melange of marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect, and defend your educational institution’s online image and reputation.

By suppressing negative content, managing online reviews, and emphasizing positive content about your educational facility, you can increase awareness of your brand and improve your image online to prospective students and their parents. Not only that, but with our proven methods you’ll reach the top results in search engines, increase leads, and retain more students, faculty, and staff alike with a positive reputation.

Reputation Rhino is a New York online reputation management company that will help you generate positive press, monitor and manage reviews, manage your social media to engage prospective students, and set up key communication and support strategies to produce an image that your educational institution is proud of and furthermore, deserves. 

Reputation Rhino's Team of Award-Winning Online Reputation Management Experts will help you stay relevant and interesting to your targeted audience, promote a positive online image, and produce more top-notch applicants that drive your university’s bottom line.

With our proven online reputation management, you’ll be able to:

• See an increase in high-quality student applicants
• Assemble a tribe of loyal alumni, current students, and prospective students
• Drive your bottom line with higher enrollment rates

Reputation Rhino's Team of Award-Winning Online Reputation Management Experts will help you stay relevant and interesting to your targeted audience, promote a positive online image, and produce more top-notch students for your school.