See a Surge in Website Traffic with SEO For
HVAC Companies

Why Do HVAC Companies Need SEO?

Home and business owners regularly need the help of a skilled HVAC service professional. And when they do, most of them look online. 

SEO or search engine optimization is the method used to aid in the visibility of your HVAC company’s website on search engines. 

An effective SEO campaign, when done right, is an essential element of your marketing strategy that can deliver optimal rankings and revenue-boosting traffic without paying for clicks.

What is SEO for HVAC Services?

Search Engine Optimization (SEO) for HVAC services is a powerful and strategic digital marketing campaign used to enhance the online visibility of your services. SEO is designed to attract new and repeat clients by working to improve and optimize online content that outranks your competitors on Google and other search engines. It utilizes algorithms so that when people search for keywords or content related to electrical work, your services will be in front of them by being included on the first page of search results.

But why do you need to be on page number one? If your HVAC business does not appear on Page 1, you’re guaranteed to lose leads, bookings, and business opportunities.

It is crucial your HVAC business shows up in searches – especially locally. If potential clients are receiving a referral from a friend or another contracting professional, they need to have a clear path to find you online. SEO helps put your business in front of potential customers with a clear path from search results to website visit, followed up by a call or visit.

of people

when looking for HVAC services ran an online search before choosing their provider

of users 

who scroll on Page 1, choose the first result to do business with

of customers

of all local mobile searches convert to sales within 24 hours

With HVAC SEO, You Can Drive More Traffic to Your Website and Get More Sales Calls

A well thought out Search Engine Optimization (SEO) strategy for HVAC services is proven to enhance the online visibility of your business by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more visits to push your business and services ahead of your competition.

And if you think you don’t need SEO for your HVAC services, you’re wrong.

Online marketing has continued to become increasingly competitive for HVAC service-based businesses. Contractors must compete on workmanship, availability, price and financing terms, and on customer service. With paid advertising becoming more expensive, HVAC professionals must turn to their SEO toolbox to curate organic results that won’t break the bank.

This can be overwhelming without the right team on your side guiding your SEO roadmap. Hiring a trusted team of experts to highlight features of your website, choose the right keywords, and enhance your online presence is the most efficient way to get directly to the top of page 1–and stay there with continual monitoring and optimization of your SEO strategies.

GET YOUR CONTENT TO THE TOP OF PAGE 1

We don’t guess, or throw darts at the wall with the SEO for your HVAC business. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.

SEO works to improve and optimize online content to rank higher on different search engines through:

• Keyword research and optimization
• On-site optimization
• Technical SEO
• Off-site optimization
• Monitoring and measurement

Improve your SEO Campaigns with a straightforward, strategic process

You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a HVAC technician trying to rank in a competitive market like Westhampton, your broad-search keywords might be “HVAC Kansas City” and niche keywords like “Emergency furnace repair Kansas City” or “cheap AC repair Kansas City” and, of course, you must rank on the top of Page 1 for your company brand name.

For HVAC services, the LocalBusiness markup is recommended and you should probably get even more specific with HVAC Business schema. You can include Address, Opening Hours, Aggregate Rating, and more.

To improve the organic presence of your HVAC business website on Google and other search engines, our award-winning SEO company offers a range of services including the following:

The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated HVAC SEO company will make to your business website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

• HTML code repair
• Improve internal linking
• Quote and underline keywords in content area
• Review of content on page with proximity and prominence factors.
• Incorporate title, description, and keywords to each important page.
• Sitemap creation and submission (ROR, XML, TXT)
• Check and repair broken links
• Web page and image Optimization
• Meta tags analysis and keyword density
• Integrate customer and user feedback form on website, etc.

We evaluate conversion ratios and SEO effectiveness using these metrics:

• Total number of inquiries and inbound emails originating from organic search
• Total number of unique visitors generated through organic search

Local SEO has never been more vital to HVAC professionals. Being able to rank for things like “HVAC service in Boulder” or “HVAC in Milwaukee” or “HVAC company near me.” As marketing trends have changed and evolved over the years, so too have the tactics and tools modern HVAC service professionals must use to stay top-of-mind to their clients.

According to recent studies, 95% of internet users choose a business on the first page of search results which means 5% of users never go past the first page. Online SEO marketing has never been more critical to the success of an electrician with the emphasis on search engine results.

Local SEO requires more than verifying a Google Maps listing.

In addition to simply being found, you need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.

Online reviews are expressly more important now. Negative reviews have convinced 94 percent of consumers to avoid a business. In fact, according to a new study from the Spectrem Group, only 4% of millennials chose "comes with a strong recommendation from trusted family/friends" showing that most are seeking information from online searches and reviews.

Coupled with a strong SEO campaign and content strategy, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.

By increasing your search rankings, you can increase visibility and reach more individuals seeking HVAC services. More clients, and satisfied customers that tell their friends and keep coming back for more, generates more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.

Before we start implementing a new SEO campaign for a new HVAC client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.

By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more appointments made as your local rankings improve.

Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.

Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.