Become the Premier Authorized Car Dealer on Page 1 Of Google Using SEO For Car Dealerships

Develop an SEO Strategy to Gain Visibility Online and 

Become a Preferred Auto Dealership in Your Area

Reputation Rhino’s industry leading experts will help you boost the quality of targeted traffic, achieve top rankings on relevant keywords, increase client inquiries, and generate more sales through proprietary Search Engine Optimization (SEO) strategies to…

Why Do Auto Dealerships Need SEO?

Car Dealer SEO marketing has become increasingly competitive and saturated with car dealers for every brand in every major city – many who are selling the same makes and models as the rest.

When prospective customers are in the market for a new or used vehicle, their search almost always begins online. Your dealership could be exactly what these leads are looking for — but if they can’t find you, they’ll turn to the next best thing.

Whether you sell the best, most affordable, most popular brand, or provide the biggest perks, you don’t want your auto dealership to be left behind.

With so many people looking to purchase the right vehicle for them, it is important to stand out among your competition as the dealership with the best prices and service. To define why your practice is the best choice, SEO marketing has become incrementally important to auto dealerships.

What is SEO for Car Dealers?

Car Dealer SEO is a powerful and effective digital marketing strategy designed to enhance the online visibility and growth of your business. It is used to generate potential and repeat clients in your local market and even beyond by improving & optimizing online content to outrank competition on Google and other search engines.

Online visibility is crucial in outranking and outperforming the competition for automotive buying services – especially locally.

SEO helps put your business in front of eager vehicle owners looking for a reliable, organized company to help them find the vehicle best fit for their needs with a clear path from search results to website visit, followed up by a call or visit.

of consumers

want one or more steps of the purchasing process to be online

of vehicle purchasers

conduct online research before visiting a location

of car shoppers

still consider at least one other automotive dealer

Drive Customers to Your Car Dealership with a Well-Crafted SEO Strategy

Our Search Engine Optimization (SEO) strategies for car dealers are crafted to elevate your online visibility by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more inquiries, calls, consultations, and optimally more vehicles sold.

And if you think you don’t need SEO for your car dealership, you’re wrong.

SEO marketing has continued to become increasingly competitive for auto dealers due to the amount of car makes and models that are offered by dealerships. By specifying and differentiating yourself from the competition in your area, you can ensure that your dealership won’t be left at the back of the pack!

GET YOUR CONTENT TO THE TOP OF PAGE 1

We don’t guess, or throw darts at the wall with the SEO for your business. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:

• Keyword research and optimization
• On-site optimization
• Technical SEO
• Off-site optimization
• Monitoring and measurement

Improve your automotive dealership’s SEO with a straightforward, strategic process

You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a car dealership trying to rank in a competitive market like Baltimore, your broad-search keywords might be “car dealer Baltimore” and niche keywords like “Subaru dealer Baltimore,” or “2019 silver Subaru Forrester” and, of course, you must rank on the top of Page 1 for your auto dealership brand name.

• AutoDealer
• AutoRepair
• AutoPartsStore
• AutoBodyShop

For car dealers, the LocalBusiness markup is recommended and you can get more specific with Auto Dealer Schema. You can include the address, opening hours, aggregate rating, and more.

To improve the organic presence of your construction website on Google and other search engines, our award-winning SEO company offers a range of services including the following:

The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated car dealer SEO company will make to your auto dealership website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

• HTML code repair
• Improve internal linking
• Quote and underline keywords in content area
• Review of content on page with proximity and prominence factors.
• Incorporate title, description, and keywords to each important page.
• Sitemap creation and submission (ROR, XML, TXT)
• Check and repair broken links
• Web page and image Optimization
• Meta tags analysis and keyword density
• Integrate customer and user feedback form on website, etc.

We evaluate conversion ratios and SEO effectiveness using these metrics:

• Total number of inquiries and inbound emails originating from organic search
• Total number of unique visitors generated through organic search

Local SEO has never been more vital to car dealers. According to recent studies, 90% of internet users choose a business on the first page of search results. Online SEO marketing has never been more critical to the success of an car dealer with the emphasis on search engine results

Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization as part of an overall marketing strategy, is the fuel that powers your insurance firm’s revenue forward, especially on the local level.

Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.

Online reviews are more important than ever, since many car buyers read what others say before choosing a dealer to do business with. Coupled with a strong SEO campaign, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.

By increasing your search rankings, you can increase visibility and reach more individuals interested in planning to build. More clients, and satisfied customers that tell their friends and keep coming back for more, generates more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.

Before we start implementing a new SEO campaign for a new car dealership client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.

By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more appointments made as your local rankings improve.

Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.