Build a Top-Ranking Online Reputation for Your Roofing Company

Improve Rankings and Establish Trust and Authority in the Roofing Industry

Talk with an Online Reputation Management Expert

The roofing industry is expected to grow exponentially with favorable economic outcomes despite continued challenges in 2022 and beyond.

According to the American Institutes of Architects’ Consensus Construction Forecast, non-residential construction is predicted to see a 4.6% growth in 2022, while a 9% growth is expected in the residential sector.

Online reputation management for roofing matters. Not only is there high demand and competition for roofing jobs, but shortages in skilled trade and labor have led to a high demand for skilled tradespeople.

However, according to a CNBC report, one in three people offered a job will turn it down if the business needs better online reviews.

How does online reputation management affect the success of your roofing company? 

Homeowners, businesses, and municipalities look at the online reputation of the roofing companies they are considering working with. Roofing companies with an excellent online reputation, positive reviews, and relevant online content attract more quality workers and win higher-value projects.

A strong online reputation builds trust, attracts more leads, and increases conversions. Positive reviews and professional responses reassure potential customers, while SEO-optimized profiles improve local visibility. Handling negative feedback promptly shows reliability. Active social media engagement and project showcases highlight expertise. Ultimately, a well-managed reputation sets you apart from competitors, driving long-term growth for your roofing company.

of consumers are more likely to make a purchase after reading a review that seems trustworthy.

of consumers read online reviews before making a purchase.

of consumers trust online reviews as much as personal recommendations.

Online reputation management for roofing involves a strategic combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect, and defend the online image of and the reputation of a roofing business.

Whether you’re looking to attract individual buyers, skilled labor, or commercial contracts, if you have negative content about your roofing company showing up in online searches or review sites, you’re losing more business than you’re gaining.

According to the Local Consumer Review Survey for 2022, 87% of buyers are going online to begin their research. If they don’t see positive online reviews, positive mentions, or a positive reputation—they’ll keep looking.

Ensuring your Roofing company ranks highly on Google search results and has a positive brand image when found is critical to winning bids on jobs and attracting more potential leads.

Your company's online reputation can significantly impact your ability to employ quality workers and affect employee retention.

Online reviews, mentions, and recommendations matter to prospective clients and potential and current employees looking to secure contract work.

Monitor

We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.

Outreach

We provide Review Outreach services to your existing customers. We target those individuals who have had a positive experience with your roofing business and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.

We use proprietary systems and strategies to contact your best customers of past and present to request more high-rated reviews on your behalf, allowing your business to quickly catapult towards a stellar online review profile.

Response

We also provide a Response to all relevant reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your roofing company to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.

97% of customers read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.

We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).

Reporting

We provide monthly reporting with detailed metrics so you know who is reviewing your company, when they are reviewing, what they are saying, and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.

We can set alerts daily, weekly, or monthly upon request and change these settings easily.

We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).

Angi and HomeAdvisor are two of the most popular and widely used contractor-matching and review sites, so it’s important to know how to manage reviews that appear there. One of the hardest parts of business review management is tracking those reviews. 

They can appear any time of day or night, and there’s no way to tell how many people have read them before you notice.

That’s when using a professional business review management firm becomes essential.

Formerly known as Angie’s List, this online review site is focused on home services. 

Consumers can use it find roofers, but they also post reviews after work is completed—making it a valuable resource for people who are looking for online reviews of roofing companies.

When consumers post reviews on Angi, they use a report-card-type system, with grades A through F. 

Some of the categories are price, punctuality, quality, responsiveness and professionalism.

Before your business listing appears on HomeAdvisor, you will have to undergo financial and criminal background checks. So, simply appearing on HomeAdvisor is a plus for your online reputation.

How it works: Consumers post a job that needs to be completed, HomeAdvisor searches available construction professionals and sends the lead to those companies who are the best fit. 

When you do a great job, and your customers write glowing reviews on HomeAdvisor, you’re working to polish your online reputation.

Monitoring is essential to effective online reputation management for roofing, but it is only the beginning of an effective online reputation management strategy.

A crucial component of online reputation management is suppressing negative content and promoting positive content.

Whether it is reviews, local or national news stories, blog and influencer posts, or social media—we know how the roofing industry operates and what is important to highlight to gain greater control and influence.

Our strategies are proven to boost rankings and gain attention.

We use marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect, and defend your roofing company’s online image and reputation.

Reputation Rhino can help you identify the most effective ways to help you and your roofing company stand out online. Social media is a great tool to win trust and influence.

Over 67% of consumers stopped mid-shopping because something caused a lack of trust, and you can decrease this percentage through expert social media management.

Reputation Rhino’s social media management and marketing program leverages the power of social media channels to get people talking (and saying good things) about your roofing business.

We work to change your image in your favor by highlighting your strengths and emphasizing positive feedback from past jobs and work. The best way to combat negative reviews is to accumulate as many positive reviews as possible and be sure to reply to every review you receive–positive or negative.

By suppressing negative content, managing online reviews, and emphasizing the positive content about your roofing business, you can increase brand awareness and improve your image online to prospective employees and potential clients. Not only that, but with our proven methods, you’ll reach the top results in search engines, increase leads, and retain more skilled workers, repeat business, and new job bids alike with a positive reputation.

Reputation Rhino is a New York online reputation management company that will help you generate positive press, monitor and manage reviews, manage your social media to engage prospective customers, and set up key communication and support strategies to produce an image that your roofing business can be proud of and furthermore, deserves. With our proven online reputation management, you’ll be able to: