Your All-In-One Solution To Online Reputation Management For Real Estate

Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts who can customize an affordable and highly effective online reputation management strategy designed to quickly eliminate the impact of damaging news articles, reviews, blog posts, forum comments, and other negative content and promote a positive online image to anyone looking for you or your real estate company online.

Online reputation management is an essential element of the marketing strategy for every successful real estate company.

MAKE A STELLAR FIRST IMPRESSION

Online reputation management involves a strategic combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation.

The three most important things about real estate are location, location, location... 

But a close fourth is the Internet — at least from the perspective of real estate agents, property management companies, and real estate development companies.  

93 percent of consumers went online for their primary source of information when looking for a new home.

Your most qualified prospects are searching for you online. You must create create an online environment that welcomes, informs, and showcases your best features.

of consumers went online for their main source of information when looking for a new home

of Millennials read local business reviews online

trust online ratings and reviews as much as a personal recommendation

Look your best Online

According to the National Association of Realtors, 87 percent of buyers use a real estate agent to purchase their home. A research report prepared for Zillow found that more than a quarter (26 percent) of buyers find an agent online — Millennial and Generation X buyers are more likely to find their agent online than other demographics.

Today’s consumers are looking for local knowledge and a positive reputation. You should expect a home buyer or seller to look at your website, social media presence and read online reviews.

97% of Millennials read local business reviews online. 89% of Millenials trust online reviews.

The future of your business is online, and online reviews are a critical part of your business.

Internet libel cases are becoming increasingly common. Because reviewers are usually anonymous, the first step is to bring a “John Doe” case to unmask the identity of an anonymous poster and pursue a defamation (cyber libel) claim against the individual. If successful, a court order will usually be issued to compel the review site to remove the defamatory review.

It is a costly and time-consuming process. It is usually more advantageous to proactively seek positive reviews than wage war against a single negative review, and online reputation management companies like Reputation Rhino are uniquely suited to be able to help reduce the visibility and minimize the impact of a negative review, however, sometimes legal action may be necessary.

Reputation Rhino offers comprehensive review management services for real estate agents and property management companies through our 4 pillars of reputation success: Monitor, Response, Outreach, Reporting

We also track niche-specific sites relevant to real estate, such as: Apartments.com, ApartmentGuide, Apartment Ratings, RentersVoice, Rent, Trulia, and Zillow.

SOCIAL PRESENCE THAT DEMANDS RESPECT

Social Media for real estate is a powerful tool for networking and career development, new business development, education, and brand awareness

Social media is a powerful tool for real estate networking and career development, new business development, continuing education, and brand awareness.

According to a recent study from the National Association of Realtors, 77% of realtors actively use social media for real estate, and 47% of realtors cited social media as the best source for generating high-quality leads, which is more than the Multiple Listing Service (MLS) (32%) or even the brokerage website (29%)!

Facebook (97%), LinkedIn (59%) and Instagram (39%) are the most popular tools for realtors.

Reputation Rhino can help you leverage social media to gain new leads, highlight your listings, engage with your fans/followers, and share feedback from satisfied clients. Because today’s home buyers and sellers search online before they buy or sell a home, your social media presence directly impacts you and your firm’s online reputation.

At 2.23 billion, Facebook is the largest social media network in the world — bigger than WhatsApp (1.5 billion), Instagram (one billion) and Twitter (261 million). Facebook continues to reign in popularity over other social media channels. Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a real estate agents or property management companies if there is information available on a social media site.

Facebook is a powerful tool to demonstrate expertise and thought leadership. It is a great way to engage existing clients and an affordable way to attract new clients.

At 2.2 billion, Facebook has more monthly active users than Twitter (336 million) and Instagram (1 billion) combined.  Facebook continues to reign in popularity over other social media channels.  Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a real estate agents, if it has information available on a social media site. Reputation Rhino can help you identify the most effective ways to help you and your business stand out online.

LinkedIn is the most important professional networking site with 260 million users in the United States.  LinkedIn is the perfect place to highlight your business to clients and other real estate professionals.  Real Estate profiles should highlight education, agent areas of expertise, and any awards, achievements, and professional affiliations. Real estate profiles should highlight the affiliations, rankings and awards, etc.