Reputation Rhino helped implement a comprehensive local SEO strategy to improve organic traffic for a local painting company in the Atlanta metro area.
BACKGROUND
Our client is a local, family-owned residential and commercial painting business serving the Greater Atlanta area for nearly fifteen years.
Large national painting franchises with massive advertising and marketing budgets are difficult competitors for local painting contractors. However, our client wanted to compete with the “big boys” and grow the business – with a forward-thinking focus on online marketing.
Reputation Rhino helped advise on the redevelopment of a new and improved client Website, and the owner understood the importance of search engine optimization (SEO) for scalable growth.
THE PROBLEM
The client had never invested in local SEO or link building, and the client’s Website competed with several more established local sites already optimized for search.
The owner learned the costly lesson that pay-per-click (PPC) advertising is a costly way to generate ongoing leads, and SEO is a much more effective long-term strategy.
The client needed a team of Local SEO experts to increase targeted traffic and generate more leads and customer calls.
THE SOLUTION
THE STRATEGY
We conducted a comprehensive Website SEO Audit and a detailed analysis of top competitors and client keywords.
We identified “low-hanging fruit” optimization opportunities to find keywords already ranking between 11 to 30 positions with room for further improvement.
These keywords would be prioritized for content enhancement and link building to generate highly targeted traffic.
Since Reputation Rhino was actively involved before the launch of the newly designed Website, we were able to help the client avoid many of the technical errors common with new sites built on a budget.
Our content strategy was built around creating landing pages for each local market – with a unique, optimized page for every town, city, and neighborhood in the region.
We developed content briefs to guide our writing team and ensure every new page and blog article would be interesting and informative, driving qualified traffic and leads.
Within the first six months of our engagement, we were able to achieve the following incredible results:
Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.
We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.
We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs.
Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.
Reputation Rhino is led by an extraordinary team of experienced online marketing experts who can customize an affordable and highly effective SEO strategy.
We look forward to working with you!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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