How Reputation Rhino Helped a Telecom CEO and Entrepreneur Build a Powerful Online Reputation

Reputation Rhino was able to build and repair the online presence of the former CEO of a large telecommunications company in just a few months using the latest search engine optimization (SEO) techniques and proven online public relations strategies.

Our client was formerly the CEO of a large telecommunications company that was dealing with several negative news stories relating to a cyber security attack, data leak, and a government investigation that was widely reported in regional and international news media.

Although our client was not directly responsible for the issues facing his former company, he was planning to start his own cybersecurity business and was concerned that the negative news stories would create an unfavorable impression on prospective investors, clients, and future employees.

Reputation Rhino was engaged to promote and highlight positive online results that would appear on the top pages of Google for our client and suppress negative results relating to his name that appeared as a result of his association with his former company.

Cyberattacks expose sensitive customer data, disrupt business operations, and erode consumer trust. This leads to losing customers, revenue loss, and a damaged reputation that can take years to rebuild.

According to a World Economic Forum study, 25% of a company’s market value is based on reputation. A recent PR firm study found that global executives attribute 63% of their company's market value to their company's overall reputation.

What is often overlooked is the impact of a company’s reputation on the personal reputation of its senior executive team.

Our client has a bold vision for his new company, informed by his previous experience, hard work, and extraordinary ability. In the highly competitive and fast-changing world of telecommunications technology and cybersecurity, our client was looking forward to a successful round of capital raising and attracting top talent to join his team.

However, Google was making it impossible.

• Create new professional profiles and websites highlighting his new company
• Publish positive content and optimize existing positive content

• Suppress negative content in Google Search and News results

Like many clients, investing in personal reputation management had always been an afterthought. He was a busy executive, enjoyed a successful career, and the time and effort to learn and master social media and public relations would be like taking on a new part-time job.

To further complicate matters, our client had a common name shared by others so there was competition and confusion on Page 1 for people searching to find our client.

With the exception of an under-optimized LinkedIn page and a brief bio page on his new company’s website, a lifetime of personal and professional accomplishments was obscured by stories of corporate scandals for which he was neither implicated nor solely responsible but negatively impacted because he has been the CEO.

Our goal was to change that quickly.

We designed and developed a professional microsite for our client that would be far more impactful than LinkedIn in sharing his experience and expertise and highlighting positive news stories that portrayed him as a thought leader in the industry.

We leveraged our content publishing relationships with over 5,000 blogs and news sites and placed interviews and feature stories on several leading online publications focused on technology and business.

We also built supporting links to new and existing content on our industry-leading Private Blog Network (PBN) to ensure our newly created content would rank on Page 1 and maintain those positions over time.

Reputation Rhino is an award-winning online reputation management agency based in New York City. We have worked with some of the largest brands in the world and advised high-profile individual clients, including Hollywood celebrities, members of Congress, and C-suite-level business executives.

We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs.

Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.

Reputation Rhino is led by an extraordinary team of experienced online marketing experts who can customize an affordable and highly effective SEO strategy.

We look forward to working with you!

Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.

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