CASE STUDY
DISCOVER THE STRATEGIES USED TO REPAIR THE REPUTATION OF A CELEBRITY AUTHOR
OVERVIEW
Her nasty, and very public breakup with her boyfriend generated salacious headlines in New York’s two most widely read tabloid newspapers, the New York Post and New York Daily News – both articles showing up on Page 1 of Google.
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BACKGROUND
Our client is a best-selling author in New York City, with over two million books sold to date and millions of loyal Facebook fans and followers. She is a frequent television guest on the Today Show, Fox & Friends and The View. She has appeared often in OPRAH Magazine, CNN, Parade Magazine, Reader’s Digest and hundreds of morning television shows from coast to coast.
Her nasty, and very public breakup with her boyfriend generated salacious headlines in New York’s two most widely read tabloid newspapers, the New York Post and New York Daily News.
THE DAMAGE
The damaging news stories threatened her career and reputation. The articles also triggered severe emotional trauma as the lurid details of her private life and personal relationship were exposed to the world – and anyone searching her name on Google.
Our client had a new book on the way and was planning a national promotional tour to promote her latest work. This was supposed to be an exciting time when she could enjoy her hard-earned success and savor the appreciation and adulation of her fans...
However, Google was making it impossible.
THE SOLUTION 💡
- Suppress and remove negative content appearing on Google
- Increase positive content to improve search results
- Build an SEO campaign to strengthen positive search results
THE STRATEGY
The negative search results were able to rank on the top of Google because they came from a high authority local news publication.
Even though our client had strong positive and neutral content already ranking for her name and various books, they were not optimized to outrank the negatives.
Our goal was to change that quickly.
We developed a customized online reputation management strategy to optimize her positive search results and support this effort with a powerful link-building strategy.
We leveraged our content publishing relationships with over 3,000 blogs and news sites and placed interviews and feature stories on several leading online publications. We also built supporting links to new and existing content on our industryleading Private Blog Network (PBN).
Even though our client had strong positive and neutral content already ranking for her name and various books, they were not optimized to outrank the negatives.
THE RESULTS
The proof is in the results. Our client transformed her online reputation with well-tested strategies formulated by Reputation Rhino to increase her positive brand presence online.
- The New York Post news story, previously #6 on Page 1, is not ranking in the top 100 results.
- The New York Daily News story, previously ranking as high as #8 on Page 1, is currently ranking #74 on Page 8.
The best news yet, she has published dozens of books since the negative newspaper articles were published, and her career has never been stronger.
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.
We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.
We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs.
Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.
We look forward to working with you!
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