Todd William, Author at Reputation Rhino

How to choose the right keywords for your PPC campaign

Nowadays almost everyone searches online before conducting business! You even probably do it everyday in your personal life. Maybe it’s searching for where to get your car fixed, a nice restaurant to eat at, or a million other things. It’s also the same with business to business! People search online FIRST.

That’s why pay-per-click (PPC) is a proven effective strategy for driving targeted traffic to your website. However the success of your PPC campaign depends heavily on one major factor: choosing the right keywords.

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Content Marketing And You

If you are looking for a better understanding of SEO and content marketing, and more importantly how it affects you and what you should be doing then you came to the right place!

In 2023 and moving forward into the future information is becoming more and more abundant while attention spans shrink and because of this mastering content marketing is extremely important for both individuals and businesses alike.