Your All-In-One Solution To Online Reputation Management For Financial Services
Proprietary strategies to create, grow and protect a stellar online reputation for your financial services firm
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Reputation Management For Financial Services
More than one-third of respondents (35 percent) rate a bank’s reputation as one of the three most important things about their bank. Since the financial crisis of 2008-2009, financial services companies have been working overtime to win back the trust and confidence of the public. Reputation management has never been important.
Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts and we have worked closely with financial services companies, including private equity firms, hedge funds, financial planners and advisors, merchant banks, and M&A firms on actionable online reputation management strategies to:
MAKE A STELLAR FIRST IMPRESSION
What Do People See When They Google You?
Online reputation management involves a strategic combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation.
Establish Trust and Authority
Attract New Clients and Customers
Maintain Customer Loyalty and Increase Lifetime Customer Value
Blow Past Competition and Take Top Rankings On Google
This is how your clients and prospects discover, evaluate, and develop trust for you and your financial services company
As of July 2019, Millennials, numbered 72.1 million, and Baby Boomers (born between 1946 and 1964) numbered 71.6 million.
Millennials are the largest adult demographic in the United States and are about to become the wealthiest. Within the next 25 years, Millennials will inherit approximately $68 trillion from Baby Boomers.
The battle for the hearts, minds, and wallets of Millennials has already begun in earnest.
The online reputation of financial services companies will influence how and where Millennials will invest their money in the coming years. Millennials were raised on the Internet, and have a comfortability with online banking, securities trading, and insurance and demand 24/7 availability of account information and related services.
Your online reputation is a billboard for your financial services firm. Advertise its best features.
93%
of consumers search online for a new bank, investor, or financial advisor
97%
of Millennials read local business reviews online
89%
trust online ratings and reviews as much as a personal recommendation
The Complete Solution For A 5-Star Online Reputation
Reputation Rhino offers comprehensive review management services for financial services companies through our 4 pillars of reputation success:
Monitor, Response, Outreach, Reporting
Monitor
We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.
We also track niche-specific sites relevant to financial services and banking establishments, making sure that you always know wheats going on where it matters most in your industry.
Response
We also provide a Response to all relevant reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your ORM Company to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.
We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).
Outreach
We provide Review Outreach services to your existing clients and customers. We target those individuals who have had a positive experience with your company and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.
We use proprietary systems and strategies to contact your best clients of past and present to request more high-rated reviews on your behalf, allowing your business to quickly catapult towards a stellar online review profile.
Reporting
We provide monthly Reporting with detailed metrics so you know who is reviewing your company, when they are reviewing, what they are saying and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.
We can set alerts daily, weekly, or monthly upon request and change these settings easily
Reputation Rhino provides review monitoring and review management solutions for the following popular review and customer complaint sites:
Online Reviews for Financial Services Companies
Fifty-nine percent of people consider online reviews when choosing a professional service provider. Nearly three-quarters (71 percent) of Millennials consult consumer reviews of professional services, along with nearly half (49 percent) of Baby Boomers.
When choosing a financial advisor, clients can look to BrokerCheck, an online tool developed by FINRA, an independent, non-governmental regulator for all securities firms doing business with the public in the United States, that shares the employment history, certifications, licenses, and any violations for brokers and investment advisors.
BrokerSearch is another valuable tool with an online database of publicly available information about criminal, regulatory, civil judicial, or customer complaint events that involve a broker or investment adviser.
Investor.com has developed a proprietary Trust algorithm that considers years of experience, conflicts of interest, and disciplinary history in deciding whether to recommend a broker or investment advisor.
Google My Business, Better Business Bureau (BBB), TrustPilot, ConsumerAffairs, MyBankTracker, and FourSquare are also highly visible sites for consumers to learn more and read reviews about banks, insurance companies, brokers and financial advisors.
Reputation Rhino and other reputation management companies offer customized Review Monitoring, Review Reporting, Review Outreach & Review Response services for financial services companies.
SOCIAL PRESENCE THAT DEMANDS RESPECT
Social Media For Financial Services
Social Media for Financial Services Firms is a powerful tool for networking and career development, new business development, education, and brand awareness.
Social media is a complex area for financial services companies which must balance legal and regulatory oversight, including books and records maintenance, supervision, suitability and sometimes complex compliance requirements regarding fair and balanced communications that can sometimes make it very difficult for firms and individuals to effectively leverage social media for new business development and client relations.
The rules and regulations concerning social media promulgated by the Securities and Exchange Commission (SEC), FINRA, the Federal Trade Commission (FTC), as well as state and local authorities have evolved and expanded over time. Now, most financial services companies have a presence on Facebook, LinkedIn, and Twitter. Also, most individual registered representatives and investment advisers have a LinkedIn profile and some social media presence.
At 2.23 billion, Facebook is the largest social media network in the world — bigger than WhatsApp (1.5 billion), Instagram (one billion) and Twitter (261 million). Facebook continues to reign in popularity over other social media channels. Even more importantly, 7 out of 10 consumers are more likely to use a business, like a bank, insurance company, or financial advisor if there is information available on a social media site.
Facebook is a powerful tool to demonstrate expertise and thought leadership. It is a great way to engage existing clients and an affordable way to attract new clients.
At 2.2 billion, Facebook has more monthly active users than Twitter (336 million) and Instagram (1 billion) combined. Facebook continues to reign in popularity over other social media channels. Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a financial services company or establishment, if it has information available on a social media site. Reputation Rhino can help you identify the most effective ways to help you and your business stand out online.
LinkedIn is the most important professional networking site with 260 million users in the United States. LinkedIn is the perfect place to highlight your business to clients and. Your firm's profile should highlight education, areas of expertise, and any awards, achievements, and professional affiliations.
Firms and their registered representatives must retain records of communications related to their “business as such.” The record-keeping requirement is based on the content of the communication not the technology used to receive or send the communication, and today there are a number of tools used for monitoring and record-keeping firm and employee communications, including social media posts.
Firms must have the ability to supervise business-related content and some social media communications require supervisory approval, while others are subject to the same standards as email or other correspondence.
Customer complaints, investment recommendations, and investment advice pose unique challenges to compliance and risk management. Even sharing research reports and popular media stories about specific investments on social media can create unique supervisory issues for regulated firms.
One thing is clear, clients and customers are on social media, and financial services companies must also be present to educate, engage, and excite this audience.
Control, Grow, and Protect Your Online Reputation
With Award-Winning Reputation Management Strategies
Gain greater control and influence over your first impression to clients and prospects by...
Get A Free Discovery Call With An Online Reputation Expert
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Got questions? We've got answers!
What is reputation management for banks and broker-dealers?
Reputation management for banks and broker-dealers involves the promotion of positive media coverage and online reviews. This builds brand awareness and reputation for merchant banks, hedge funds, financial advisors, financial planners, private equity firms, and M&A firms. This type of reputation management requires legal, tech, PR, and marketing expertise. It is crucial for banks and broker-dealers if they wish to gain the trust of the public — especially those investors who remember the 2008-2009 financial crisis.
How can banks and financial institutions improve their online reputation?
Individual financial institutions can improve their own reputations while improving the reputation of the entire banking industry. Negativity can be combatted with positive reviews solicited from satisfied banking customers. A financial institution should respond to all reviews—negative and positive—with gratitude and a willingness to help. They can also work with influencers, build relationships using social media, implement content marketing, and run advertising to counter negative press.
How important is reputation management for financial services companies?
By 2025, it is forecast that more than half of Millennials will engage in digital banking. That is significant, considering that Millennials are currently the largest adult group in the U.S., and stand to inherit $88 trillion within the next quarter-century. This age group is more reliant upon online reviews than any other. That makes online reputation management for financial services companies more important than ever, going forward.
What is Online Reputation Management (ORM) for Financial Services?
Online Reputation Management (ORM) helps banks, credit unions, investment firms, and financial advisors monitor, improve, and protect their digital reputation. It involves:
1. Suppressing negative search results (bad reviews, news articles, or scams).
2. Promoting positive content (testimonials, press releases, expert articles).
3. Managing reviews (Google, Yelp, BBB, Trustpilot).
Why Do Financial Brands Need Reputation Management?
1. Trust is critical – 87% of customers research a financial brand online before engaging.
2. Negative content can hurt credibility (fake reviews, scam accusations, outdated news).
3. Google’s algorithm favors brands with strong, consistent reputations.
How Can I Remove Negative Reviews About My Financial Business?
1. Flag fraudulent/fake reviews (Google, Yelp, BBB allow disputes).
2. Encourage happy clients to leave positive reviews (offsets negativity).
3. Legal removal (if review is defamatory, consult a lawyer).
How Do I Push Down Bad Search Results About My Company?
1. Publish high-authority content (Forbes, Bloomberg, Investopedia backlinks).
2. Optimize social profiles (LinkedIn, Twitter, Facebook for SEO).
3. Create positive press releases (PR Newswire, Business Wire).
What’s the Best Way to Handle a Financial Scandal or Crisis?
1. Respond quickly & transparently (avoid "no comment").
2. Publish an official statement (website + press release).
3. Use SEO to rank crisis response pages (outrank negative coverage).
How Long Does Financial Reputation Management Take?
1. Short-term fixes (1-3 months): Remove fake reviews, publish press releases.
2. Long-term strategy (6-12 months): Build backlinks, rank positive content.
Can Reputation Management Help with SEO for Financial Brands?
1. Branded search rankings (control what people see when they Google you).
2. Trust signals (backlinks from Forbes, SEC, FINRA boost authority).
3. Local SEO (Google Business Profile, BBB, Chamber of Commerce listings).
Should I Hire an ORM Agency or Do It Myself?
1. DIY: Possible for small issues (responding to reviews, basic SEO).
2. Professional ORM: Needed for legal removals, PR crises, and aggressive SEO suppression.
Guest Posting & Finance Blogs
The Balance – https://www.thebalance.com (Finance guest posts)
Seeking Alpha – https://seekingalpha.com (Investment analysis articles)
Money Crashers – https://www.moneycrashers.com (Personal finance contributions)
Business Directories & Trusted Listings
Better Business Bureau (BBB) – https://www.bbb.org (Accredited business profiles)
Chamber of Commerce – https://www.uschamber.com (Local business listings)
Crunchbase – https://www.crunchbase.com (Company profiles, funding news)
Yelp for Business – https://www.yelp.com (Encourage positive reviews)