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SEO For Doctors – Why Does it Matter?
Search Engine Optimization for doctors is an essential element of your marketing strategy for every successful medical practice.
82% of business owners see SEO as a more effective advertising method. Why? Because it’s organic, and people trust organic search results more than advertising.
Each SEO campaign requires a strategic approach to setup and optimization, but once you’ve reached optimal rankings, you’re getting more leads to your practice daily. Can paid ads give you the same results? Not without paying several dollars or more for each click.
The benefits of a thoughtful SEO strategy are clear. Higher rankings and a better organic web presence lead to more patients.
93% of online experiences begin with a search engine. People are using Google to find what they need. It applies to searches for any product or service, especially something as important as healthcare.
Doctors who use Google to their advantage will see a significant increase in new patient visits and higher overall retention rates.
You can also use content to build your overall authority in the healthcare space. Blogging and social media marketing allow doctors to share important health information organically. Posts can move to the top of Google search results for some of the most important keywords in the healthcare space.
77%
of prospective patients
research using an online search engine
52%
of patients
use general health information sites for research
76%
of prospective patients
research by visiting a healthcare provider’s website
44%
of patients
searching on a mobile device end up scheduling an appointment.
SEO is how potential patients discover, evaluate, and develop trust for your medical practice.
Why SEO?
When it comes to Doctor SEO, ranking at the top of the search results pages isn’t just helpful, it’s vital to sustaining and growing your medical practice. Doctors and healthcare professionals already know how competitive it is to succeed today, and online marketing must be part of your digital strategy.
SEO Marketing
Local SEO for doctors will help improve your Google search presence within your practice area. This will lead to more phone calls, more appointments, and more regular patients coming into your office. Choose an experienced healthcare SEO company to help you achieve and maintain top Google rankings.
SEO for Doctors Statistic
A recent research report from Google shows that patients are searching are going online to examine their health care options before making a decision on choosing a doctor or healthcare provider.
Elements of SEO
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your healthcare Website.
Online Visibility
Search Engine Optimization (SEO) for Doctors is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.
Target Market
People have questions every day regarding health and wellness, and they turn to the internet for answers. 5% of all Google searches are healthcare-related, and many of those searches involve people looking for local physicians.
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What Is It And How Does It Work?
Doctor SEO has evolved to become the powerful and effective digital marketing strategy to attract new patients in every local market.
SEO works to improve and optimize online content to rank higher on different search engines.
To improve the organic presence of your Medical Practice Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
On Page Optimization To Convert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques To Raise Awareness
Link Building To Become An Authority Site
Establishes Trust and Authority
Enhance Online Visibility to Leads and Patients
8 Tips For Your Doctor SEO Strategy
Improve your healthcare SEO with a straightforward, strategic process.
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a Doctor trying to rank in a competitive market like Manhattan in New York City, your keywords might be “family doctor Manhattan”, “Manhattan cardiologist,” or “best dermatologist Manhattan” depending on your specialty. You can even break down locations into specific neighborhoods like “Chelsea” or “Upper West Side” or “Midtown West”.
Long-tail keywords could be used for expanding content and optimizing your blog.
2. Privacy Matters
In the healthcare space, privacy matters – to your patients and for your legal and compliance team. Privacy also matters to Google. In 2017, Google required that websites which request users to enter personal data would need to have Hyper Text Transfer Protocol Secure (HTTPS) as an additional layer of security.
HTTPS encrypts and filters all communication between the site and the browser – it is also a Google ranking factor, so it is important to coordinate with your website host and set up an SSL certificate on your Website, or work with your SEO company to set this up for you. SSL stands for Secure Sockets Layer, it is a security technology that enables encrypted communication between a web browser and a web server.
3. Optimize Your Profile on Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your Medical Practice. Adding photos, videos, a well-written business description, gaining reviews, and highlighting your healthcare services are hugely important for getting higher map rankings.
4. Engage with Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding photos, videos, a well-written business description, gaining reviews, and highlighting your healthcare services are hugely important for getting higher map rankings.
5. Optimize for Local Search
Think local first.
Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and doctor SEO means getting your website to the top of “Doctor in [CITY NAME].”
6. Boost Your Backlinks
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
7. Start Blogging
Blogging is a very effective online marketing strategy that allows you to establish authority and rankings by displaying your knowledge on a variety of healthcare topics. Websites that blog actively generate 67% more leads and 434% more indexed pages than those that don’t. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments.
8. Page Speed Matters
Web Pages need to load fast. Delays can increase the chances of a person bouncing off from the page or the website entirely. Consider implementing AMP pages (accelerated mobile pages) for fast mobile loading times.
How is SEO for Doctors Different from Traditional Marketing?
Doctors need their services to show up on Google for local searches. Things like “breast augmentation in Chicago” or “varicose vein removal in Dallas.”
To rank for service-related searches, you need help from experts who know how to do SEO for doctor websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. SEO helps put your business in front of prospective patients when they are looking for the services you offer, and the path from Website visits to appointment booking calls can all be accurately and reliably measured with available online tools.
In September 2018, Google passed a new algorithm update known as “Medic.” This update affected physicians and medical information sites across the Internet, impacting organic rankings for health, fitness, and medical websites and favoring sites sharing trustworthy content. Reputation management became one of the most critical components to marketing success in the healthcare industry.
Reputation Rhino's Approach To SEO
To improve the organic presence of your construction website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
On-Page Optimization
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated doctor SEO company will make to your doctor website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our doctor and medical SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of Local SEO for Doctors
88% of people who do a local search on their phone visit that establishment the same day. Doctor SEO marketing has never been more vital as a way to book more appointments and take your healthcare practice to the next level. Social media marketing is a powerful tactic to increase referral traffic and your brand footprint. Still, search engine optimization is the fuel that powers your engine forward, especially on the local level.
Local SEO for Doctors requires more than checking a Google Maps listing and calling it a day. You need a review generation strategy to acquire positive reviews and remain at the top of Google’s local map pack. Google Maps searches account for 13% of all Google searches.
According to Software Advice, Online Reputation Management is more important than ever --90% of patients use online reviews to evaluate doctors, and 71% of patients use online reviews as the first step to finding a new doctor. Reviews on Google, Facebook, Yelp, Healthgrades, Wellness.com, Vitals.com, and RateMDs are how a modern healthcare practice is built and maintained.
Choose Reputation Rhino To Create A Powerful SEO Strategy Puts You At the Top of Page 1 on Google!
Reputation Rhino is a New York SEO company specializing in SEO for Doctors and Healthcare Companies. We will help your medical and healthcare practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads.
Book A Free Discovery Call With A Search Engine Optimization Expert
Reputation Rhino's Team of Award-Winning SEO Experts will help you increase your online traffic to acquire more qualified patients.
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Got questions? We've got answers!
What is Doctor SEO?
Doctor SEO is the process of ranking a healthcare office locally in Google. Your goal should be to rank for “near me” searches as well as “Doctors in [city name]”.
Is “SEO for Doctors” still important?
SEO for Doctors is very important. It’s 2x harder to get a paid ad seen on mobile search results now than on desktop, so your best bet is to rank on mobile organically. People are searching for local services every day, and you want to show up on Page 1 in your local market. SEO can encompass on-page improvements, backlink acquisition, blog posting, and Google My Business optimization, among many other ranking factors.
How can SEO improve revenue for Doctors?
When your website ranks higher on Google, more people will see your business. Most people’s searches begin and end on Page 1, and if you can get there with your healthcare website you will receive more phone calls and book more appointments.
How much does SEO cost for Doctors?
Prices for SEO services depend on a number of different factors. There is no one size fits all for SEO. If you are in a particularly competitive local market, the ranking process will take more time and require more content and backlinks – and this will mean you will need a higher SEO budget to rank on Page 1. To find out more, contact us today!
What is Plastic Surgery SEO?
Plastic Surgery SEO involves a combination of on-page, off-page, and other brand entity improvements to rank higher in Google search results for your practice specialty. Keyword research is the first step in the process to ensure that your pages are optimized for the best terms that deliver the highest ROI, followed by a methodical link building and content marketing campaign that improves your website authority metrics.
We don’t usually break out healthcare SEO specialties, but over the years we have gotten more and more questions from plastic surgery, cosmetic dermatology and other related practices so we decided to include a few frequently asked questions about Plastic Surgeons
Is “SEO for plastic surgeons” still important?
According to a recent research report, the cosmetic surgery market size was USD 50.67 billion in 2018 and is projected to reach USD 66.96 billion by 2026. The five most popular cosmetic plastic surgery procedures are Breast Augmentation, Liposuction, Eyelid Surgery, Nose Reshaping, and Facelifts.
The competition for these lucrative procedures is fierce, online and offline, and the cost per click for paid advertising can sometimes be ten dollars or more for every click. SEO is not only a more cost-effective marketing solution, but prospective patients prefer organic search results over paid promotional ads.
SEO for plastic surgeons will continue to be important in the coming years, especially as the internet shifts towards majority mobile use.
How can SEO improve revenue for plastic surgeons?
Physician referrals and word of mouth used to be the way to build a plastic surgery practice, but not anymore, Google is the largest single referral source for plastic surgeons and third-party reviews by patients on websites like RateMDs, RealSelf has become more important than any other marketing efforts.
SEO will get your plastic surgery practice towards the top of Google’s search rankings. When you’re the first thing people see, you’re usually the first thing they click on.
Over 25% of searchers click on the number one search result. You need to be there.
How much does SEO cost for plastic surgeons?
The cost of SEO depends on several factors, including how many keywords you are trying to rank for and how competitive is the local market you are trying to rank. Unlike other forms of marketing and advertising, SEO is highly measurable. It is hard to argue with organic traffic, time on site, bounce rates, lead conversions, phone calls and booked appointments. Our goal is to create an affordable and effective Campaign for you and your healthcare practice.