CASE STUDY
HOW Reputation Rhino Helped a Heart Surgeon Rebuild and Repair His Damaged Reputation
OVERVIEW
By implementing a tailored online reputation management plan that combined search engine optimization (SEO) with authoritative content to push down harmful negative search results, Reputation Rhino successfully restored the online reputation and strengthened the online visibility of a prominent heart surgeon within a few months.
BACKGROUND
Our client is a doctor with over forty years of experience treating heart, chest, esophagus, and lung diseases. He was accused of assaulting another member of the medical staff at a well-known regional hospital, and the hospital was sued for several million dollars.
The story generated considerable local and national press attention, and the case appeared on several legal sites, including Justia.com, which was the top-ranking search result for the doctor.
THE DAMAGE
Four negative results ranked near the top of Google for searches for our client’s name, causing serious reputational harm to him and the Midwestern hospital where he was now affiliated as a cardiovascular surgery specialist.
Our client was determined to restore his damaged reputation and rebuild his professional career.
However, Google was making it impossible.
THE SOLUTION
• Suppress and remove negative content appearing on Google
• Increase positive content to improve search results
• Build an SEO campaign to strengthen positive search results
THE STRATEGY
The negative search results appeared on several high-authority news and legal sites and ranked near the top of Google. In his late 60s, our client did not have a strong online presence and was not active on social media, so the negative content was highly visible to anyone searching for him online.
Our client had not invested in protecting his most valuable asset, his reputation.
Our goal was to change that quickly.
We leveraged our content publishing relationships with over 5,000 blogs and news sites. We placed interviews and feature stories on several leading online publications focusing on health care and medicine, which we published monthly on industry-relevant news sites and other authoritative channels, including YouTube and Twitter.
We supported the newly published content with link building, a highly effective SEO strategy, to help our content achieve maximum search engine visibility and help push down the negative search results.
We also built supporting links to new and existing content on our industry-leading Private Blog Network (PBN) to ensure our newly created content would rank on Page 1.
RESULTS
The proof is in the results. We were able to transform our client’s online reputation in less than six months and maintain those results over time.
Justia.com was #1 on Page 1 and no longer appears in Google Search results.
A negative article in a nationally recognized newspaper was #9 on Page 1 and now ranks #23 on Page 3 on Google.
12 of the top 25 positive results on Google were created specifically for this Campaign.
Our client quickly recognized the power of content marketing and the impact of a positive, proactive, and protective online public relations campaign.
The doctor’s reputation is stronger than ever.
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency based in New York City. We have worked with some of the largest brands in the world and advised high-profile individual clients, including Hollywood celebrities, members of Congress, and C-suite-level business executives.
Our company has been featured in Bloomberg Businessweek, Newsweek, Time, Forbes, Fox Business, Huffington Post, U.S. News, International Business Times, and more. Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts who customize an affordable and highly effective online reputation management strategy.
Reputation Rhino’s award-winning strategies are designed to quickly eliminate the impact of damaging news articles, reviews, blog posts, forum comments, and other negative content while promoting a positive online image to anyone looking for you or your company online.
We look forward to working with you!
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