CASE STUDY
DISCOVER HOW A Radiology Group Quickly Got Thousands of New 5-Star Reviews and Positive Ratings
OVERVIEW
Reputation Rhino helped develop a fully integrated Business Review Management process to improve ratings and reviews for five locations of a healthcare company providing diagnostic radiology and imaging services for residents in New York City.
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BACKGROUND
Our client provides expert radiology and medical imaging services to residents of New York City, including Brooklyn, Queens, Manhattan, and Nassau County.
During COVID, patient complaints and criticism increased as safety protocols and staffing shortages resulted in longer than expected wait times for appointments and limited new procedures to assure the safety of doctors, nurses, and patients.
THE PROBLEM
The company’s ratings and reviews on Google and other review sites had fallen to an average of 3.5 stars. New appointments were slowing down, and business was suffering, impacting staff morale and affecting future growth and expansion plans.
The client needed a team of Business Review Management experts to increase positive reviews and ratings to attract new patients and generate new appointments.
THE SOLUTION 💡
- Monitoring reviews across all popular review sites
- Responding to all patient reviews – Positive, Negative, Neutral
- Outreach to patients for positive, 5-Star Reviews
- Removing fake and defamatory reviews
- Reporting to track improvement and effectiveness
THE STRATEGY
Reputation Rhino set up monitoring to track reviews posted on the most relevant business review and complaint sites every day.
The client sent us email contact information monthly so we could contact current and past patients through a multi-step email outreach process, targeting individuals who had a positive experience with the radiology center and directing patients to leave reviews on the most visible online review sites, like Google My Business, for maximum impact.
Our team of experienced online reputation management professionals posts a reply to every single review – positive, negative, and neutral. We acknowledge and recognize positive reviews and escalate and resolve problems posted online in coordination with our client in an effort to convert negative customer reviews to positive reviews.
Whenever possible, we attempt the removal of fake and defamatory reviews, and reviews from competitors that violate a review site's Terms of Service or Policies.
We provide monthly executive-level reporting with detailed metrics so the radiology center will know WHO is leaving reviews, WHAT they are saying, WHEN they are reviewing, and WHERE patients are posting reviews – tracking trends and seeing improvement month over month.
RESULTS
Within several months from the start of our engagement, we were able to achieve the following incredible results:
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.
We have worked with some of the largest brands in the world. We can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.
We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush and ranked Best in Search by TopSEOs. Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times, and more.
Reputation Rhino is led by an extraordinary team of experienced online marketing experts who can customize an affordable and highly effective Business Review Management strategy.
We look forward to working with you!
Are you prepared to activate an online reputation management strategy that positions your business as the primary choice for your customers?
Reputation Rhino's Team of Award-Winning ORM Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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