CASE STUDY
LEARN THE STRAGIES USED TO REPAIR THE REPUTATION OF A PRIVATE EQUITY CEO
OVERVIEW
The CEO of one of the largest private equity firms in the U.S. was hindering his firm’s growth with a damaging online presence from his past. In a few months of using the latest Search Engine Optimization (SEO) techniques and proven online public relations strategies with our help, his firm was able to boost their credibility and online
reputation in a positive way.
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BACKGROUND
Our client is the chief executive officer (CEO) of one of the largest private equity firms in the United States. His firm manages approximately $15 billion and has completed nearly 1,000 transactions.
In the world of private equity, and for every business today, reputation is everything. A recent institutional investor survey by Edelman concluded: “private equity firms will need to work harder to build and maintain their reputations… private equity firms must balance driving solid returns with a strategic approach to reputation management.”
Reputation Rhino was engaged to promote and highlight positive online results to appear on the top pages of Google for the CEO and his firm and suppress certain negative results appearing in Google Images, Google Autocomplete, and Google Related Searches.
THE DAMAGE
Our client’s company attracts investment capital from endowments, foundations, pension funds, sovereign wealth funds, and insurance companies – and co-invests with its partners.
A positive online reputation can mean the difference between closing a lucrative deal or losing out on investment opportunities valued in the tens and (sometimes) hundreds of millions of dollars.
Our client’s firm is scaling globally, hiring new employees, and opening new offices in the Americas, Europe, and Asia.
The private equity industry was experiencing record-breaking fundraising and deal activity, and the firm was poised for exponential growth...
However, Google was making it impossible
THE SOLUTION 💡
Build a positive Page 1 reputation by publishing new content and optimizing existing positive content about the CEO and his firm
- Increase positive content to improve search results
- Build an SEO campaign to strengthen positive search results
THE STRATEGY
Our client had not invested in protecting their most valuable asset; their online reputation.
Our goal was to change that quickly.
To influence Google Autocomplete and Google Related Search queries, we use crowd-sourced solutions to send click traffic from real human visitors to search engine results pages, increasing organic click-through rate (CTR) which is a Google ranking factor – and is a particularly influential tactic for impacting Autocomplete and Related Search results.
We leveraged our content publishing relationships with over 5,000 blogs and news sites and placed interviews and feature stories on several leading online publications while also building supporting links to new and existing content on our industryleading Private Blog Network (PBN) to ensure our newly created content would rank on Page 1.
Our client had not invested in protecting their most valuable asset; their online reputation. Our goal was to change that quickly!
THE RESULTS
The proof is in the results. We were able to transform our client’s online reputation in less than twelve months by building upon and maintaining those results over time.
- We published and ranked a total of 12 search results in the top 25 for the CEO
- Of the six images originally visible near the top of Google Images, there are now none
- Google Autocomplete results are ALL Positive and Neutral
We successfully removed negative content from Twitter, The Robb Report, and several other news sites and blogs in addition to the improvements made above.
Our client realized how online public relations can effectively build and protect his personal reputation and elevate the reputation of his firm.
Our client’s online reputation is stronger than ever.
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.
We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.
We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs.
Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.
We look forward to working with you!
Why Reputation Rhino?
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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